Concept

Ideally located near the main ski lifts at Les Bergers, we welcome you with a friendly and professional attitude for ski and snowboard rentals, as well as for the purchase of equipment and apparel from some of the top brands.

Located at the base of the main ski lifts, in the Galerie des Bergers—home to the lift ticket office, the ESF meeting point, and the trailhead—just 50 meters from the store.
No matter where you’re staying in the resort, take advantage of this ideal location to leave your gear in the store’s secure storage.
The Concept store welcomes you to its newly renovated 180 m² space dedicated to ski equipment rental and sales.

With the same team of mountain and snow sports enthusiasts as always, we’ll provide you with the best advice on choosing your ski and snowboard rentals at the store (over 600 pairs of skis available for rent) from top brands such as Rossignol, Dynastar, Head, Lange, K2, Burton, Jones, …

Concept is also THE snowboard specialist in Alpe d’Huez! On the first floor of the store, come discover our boardshop, featuring a huge selection of boards, bindings, and boots from the market’s leading brands, such as Burton, Jones, Lib Tech, K2, Dupraz, Amplid, Capita, and more.

On the ground floor, the apparel section—featuring brands such as Millet, Norrona, Poivre Blanc, Duvillard, Degré7, Volcom, …—will help you find the perfect outfit to tackle the most extreme winter conditions.

The ski accessories and equipment section offers a wide selection to outfit you from head to toe with gear from the market’s top brands.

-Ski/snowboard/cross-country ski/sled/snowshoe rentals
-Test Center: Come try out skis and snowboards for free before purchasing them in-store
-Boot Fitting:
We’ll customize your ski boots to fit your feet perfectly.
-Ski service shop: We maintain and repair your skis and snowboards in our in-store workshop.

-Apparel sales: Brands include Millet, Norrona, Peak Performance, Volcom, Poivre Blanc, Duvillard, Degré7...

-Snowboard sales: brands including Burton / Lib Tech / Jones / K2 / Dupraz / Rossignol / Capita / Amplid...

-Ski accessories sales: brands including Sorel / Smith / Scott / K2 / Kimberfeel / HMR / Cébé / Barts / Level / Millet / Julbo...

-Ski equipment sales: Black Crows, Rossignol, Dynastar, Faction, Head, Lange, K2, Nordica, Tecnica...

Pets allowed

Pets not allowed