Concept

Ideally located, at the start of the main lifts at Bergers, we welcome you with good humor and professionalism for ski and snowboard rental, as well as for the purchase of equipment and textiles from the biggest brands.

Located at the start of the main lifts, in the galerie des bergers, lift cashier, ESF departure and piste departure, 50m from the store.
Wherever you stay in the resort, take advantage of this ideal location to leave your equipment in the store for safekeeping.
The Concept store welcomes you in a newly renovated 180 m2 store dedicated to ski equipment rental and sales.

With the same team of mountain and snowboard enthusiasts, we'll be happy to advise you on your choice of ski and snowboard equipment for hire in the store (over 600 pairs of skis available for hire), from leading brands such as Rossignol, Dynastar, Head, Lange, K2, Burton, Jones, ...

The Concept store is also THE snowboard specialist in Alpe d'Huez! On the 1st floor of the store, come and discover our boardshop, with a huge choice of boards, bindings and boots, from leading brands such as Burton, Jones, Lib Tech, K2, Dupraz, Flow, Northwave,...

On the ground floor, you'll find a textile area, including an Eider and Millet ProShop, where you'll find the perfect outfit for even the most extreme winter conditions.

The accessories and ski equipment area offers a wide choice of head-to-toe equipment from the market's leading brands.

Ski/snowboard/cross-country ski/luge/snowshoe rentals
Test center: come and test skis and snowboards free of charge, with a view to purchasing them in-store.
-Bootfitting:
we fit your ski boots to your feet.
Ski preparation workshop: we maintain and repair your skis/snowboards in our in-store workshop.

-Textile sales: Eider/Millet/Norrona, Peak performance/Volcom/Burton brands...

-Snowboard sales: brands Burton/Lib Tech/Jones/K2/Dupraz/Rossignol/Flow/Northwave...

-Ski accessories : brands Sorel/Smith/Scott/K2/Kimberfeel/HMR/Bollé/Barts/Level/Millet/Eider...

-Ski equipment sales: brands Black Crows, Rossignol/Dynastar/Faction/Head/Lange/K2...

And in summer, mountain bikes and electric bikes for hire.

Pets allowed

Pets not allowed